I led this commercial
as CGI Director, working with a small team to create the myriad
of characters and effects needed to make 'soft even softer'. My
main contribution was to organise the whole 3d production, and provide
creative and technical support to each of the artists. By initially
setting up a layout and building the environment, I gave the team
a solid structure to work within. I then led the effects work, lighting
& rendering, and provided a base comp for each shot.